Cultural Imperialism
Some critical scholars concerned about the US role in global media expansion and how it relates to global business and different culture.
Concerned about the possible effect of mass media and how it relates to other nation and business organization.
The United States of Europe (USE)
15 states of Europe worked together in media and satellite sector and their strong expanding appearance known as The United States of America (USE).
Strong existence of USE becomes a source of many advantage of Europe includes product marketing, colonial expansion and a powerful media system.
Bertelsmann
The German based Bertelsmann group of companies appears as a strong media power who has different branches of business and also joint venture projects with different big organizations.
Although Bertelsmann’s primary focused on television but later on they gave concentration on multimedia , telemedia, printing , and sports agency.
Vivendi Universal
Although Vivendi corporation is the major player in France in audiovisual sector , later on they expands their business through middle east, USA and Africa.
Vivendi corporation is one of the major pay TV operator in Europe and has joint venture business with different big companies like The Seagram.
British Sky Broadcasting group
British Sky Broadcasting group is the leading pay TV provider who provides service to 4.2 million people in England and Ireland.
British Sky Broadcasting group provide different channels in different fields that is the main source of their increasing customer.
Matra Hachette
A media from France that has diversified fields of interests including military industrial activities.
Its operations and different field of interests like business sector makes it more diversified.
Canal Plus
Canal Plus is the European leader of Pay TV , has fourteen million customer and availavle in ten European countries.
As a corporation it sees itself as the European alternative to hollywood feature films, yet it is willing to work with US studios and has various co production in deals in Europe with Warner, paramount, vivendi universal studio.
Pathe
Pathe is a major European entertainmet and film production company located at France.
Pathe shunned French nationalism and shought media opportunities and properties across Europe without regard national boundaries or constraing linguistic tastes.
Pearson
Pearson, based in the United Kingdom, is a global media company that controls several media property.
Through its TV production facilities , pearson produces over 150 programmes .
VNU
Netherlands based VNU is a multimedia empire that including publishing, television, feature film production, music, internet service and television rating.
VNU's European asset includes a number of regional television stations, a 50 percent interset in a feature film distributor, and other major publishing interests.
Mediaset
Mediaset controls three major television channels in Italy.
Mediaset networks delivered through cable and sattelite , which facilate furthor global expansion ,particularly fo the Italian speaking market.
News Corporation Australia
The largest share holder of News Corporation australia is Murdoch whohas created an international empire of media, ethnologies and sports franchises.
This firm currently make 25% of global business and 75% of US business.
Star TV Asia
Honkong based television network started television broadcasting known as STAR network.
The str TV channels offer the regions widest television choice whether news, music ,sports events.
Canwest Global Communication Corp. Canada
One of the largest broadcast in Canada.
Canwest has film interest in the United States through its seven arts international division and recently concluded an internet agrrement with Minnesota based Internet broadcasting system that permits thye expansion of an internet based news and information sites across North america.
WETV ( Canada)
WETV is a global television network that takes both commercial and public broadcasting approches.
The mission of WETV is to promote substantial development and furthur the expression of cultural diversity through its TV network.
Aboriginal People's Television Network ( Canada)
Aboroginal Peoples's Television Network (APTN) launched in 1999 as a means osf promoting positive images and messeges about aboriginals and aboriginal lifestyle.
The goal of the network is to present pro social and positive messeges or behalf of aboriginal communities as an alternative to the traditional mainstream TV network.
Grupo Televisa ( Mexico)
Grupo Televisia is the largest spanish media in the world.
They provide a large number of spanish language programme that appeal to growing hispanic audience.
SONY ( Japan)
Established at 1946 named under Tokyo Telecommunications Engineering corporation and appears as SONY in1958.
SONY expanding its business in different branches of technology that makes SONY the leading electronic and telecommunication industry in world.
Source
"Global Communications"pg 72-95.print